

Clever Cleaning
Join the revolution in home cleaning...
Since when did cleaning become so complicated? Do we really need a different mystery chemical for every surface and area in our homes?
Eight years ago, best friends Charlotte Figg and Purdy Rubin decided to call time on their bulging cleaning cupboards and embarked on a mission to detox and simplify home cleaning.
In this ground-breaking book, they show us not only that products made using minerals and essential oils can more than hold their own against the ‘big guns’, but that we only need three products to clean the house from top to bottom. Their simple, natural recipes are faster and easier than the go-to chemical products most of us use now.
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Along with a comprehensive ‘Stain Removal Bible’, they provide tried and tested information on everything from zero-effort oven cleaning and getting rid of limescale to banishing moths, and delightful personal reflections and tips, such as how to create a ‘magic spot’ in your home.
Clever Cleaning is about elevating cleaning from a chore to a pleasure – filling your house with glorious natural scents and creating a healthy, sustainable life.
Pre-order details coming soon
Pub date: 18th September 2025
Format: Hardback
ISBN: 9781915780447
Price: £14.99
About the authors:

Purdy Rubin and Charlotte Figg
Purdy Rubin is the co-founder of Purdy & Figg. After working at Christies, London and setting up the Purdy Hicks Gallery in 1987 she studied homeopathy and then trained as a nurse, working at the Michael Sobell Hospice at Mount Vernon. With Charlotte Figg, she studied Essential Oils and Soap Making at the Middlesex School of Complementary Medicine with Margaret Karlinski before setting up their company together with her two sons, Charlie and Jack, in 2020. She lives in Suffolk and is married with four grown-up children.
Before co-founding Purdy & Figg, Charlotte Figg worked on board level strategy projects for Barclays Bank, Sainsbury’s, B&Q and Superdrug. She has conducted customer research projects in the UK and US for companies and charities including Boden, Crocus and Pret à Manger, and in 2017 set up the Crocus Garden School. She lives in Buckinghamshire with her husband and has three grownup children. This is their first book. ​